Scratches on Marketing born
Yeah, finally. It is intimidating and a relief to start my own blog. So here I am.Scratches on Marketing = scratches on broad and narrow marketing stuff I care about... the how's of branding and...
View ArticleBrand Momentum: Start-up Marketing Thoughts
Once I first came across the book, I envisioned that at some point I would revisit Momentum by Ron Ricci (Oracle) and John Volkmann (AMD). What I did not know is how often I would do that in my life as...
View ArticleSocial Media: Social Rewards for Building Lasting Online Communities
I came across a brilliant book, thanks to Kevin Rose, founder of Digg, Predictably Irrational. The premise in one of the chapters is that we are happy to do things, but not when we are paid to do them....
View ArticleDo Over Day: Social (Marketing) Ideas at Their Best
February 26 is Do Over Day- a better, funnier, more genuine holiday that Valentine's Day or Family Day. Righting the wrong, reliving the right. Picked up by bloggers, general media, and everyday folks,...
View ArticleNew Product Success: Influencers vs. Spreaders
For a long time, we marketers have trusted the age-old maxim: get your message to the right folks, who then will spread it to the rest/masses. These folks, affectionately called many names, including...
View ArticleMITX User Experience Series: Notes from How it’s Changed and Why it’s Important
Made it to the MITX User Experience event - MITX User Experience event this morning. Panelists included Kerry Bodine, Hill Holiday , Adamaya Ashk, Usability at Staples , Toby Bottorf, WGBH Interactive,...
View Article(So Much for) Trusted Carbonite: Loses Customer Data
Today TechCrunch, and The Globe over the weekend exposed a rather ugly lawsuit filed by Carbonite against Promise Technology Inc. The Globe quotes: "Carbonite lost the backups of over 7,500 customers...
View ArticleDumb, Dumber, Dumbest Marketing Award Goes to Kodak Gallery
Kodak Gallery, the online photo storage sharing service that I have been using since 2005, then known as Ofoto, advised me this morning:“To store photos at the Gallery, members with photo storage of...
View ArticleFans, Friends, and Followers – A Must Read for Entrepreneurs and Artists Alike
Welcome to the era of digital creativity – building an audience and a creative career in the digital age. The era of digital creativity is a term coined by Scott Kirsner in his new book Fans, Friends,...
View ArticleiPhone App/ Developers’ Meeting in Boston
Went to a local iPhne-developers’ meeting last night (March 30, 2009), which I found on Gary’s Guide- a great resource for meet-ups, conferences, networking opps in the Boston area (oddly enough the...
View ArticleTwitter Marketing Tips and Thoughts
Came across Don Dodge's post on The Next Big Thing, which in this case happens to be on Twitter Tips and Tricks from Guy Kawasaki. Much like Don I agree with some of the tips, and then disagree with...
View ArticleZip Car – wheels when you want them: fascinating marketing success still in...
If you want to know how Zipcar became a brand and a business, you have to read NYT’s article - Share my Ride by Mike Levine (Btw, it really irks me that you have to sign up for the Times before you can...
View ArticleiPhone/ SmartPhone Apps: Data, Market Successes, What’s Next
You won’t be surprised if I told you that there are no established authorities on the subject (yet). There are no clear do's and don’ts. I came across an interesting industry report The Apps Store is...
View ArticleMobile Shakings in New England: (an April) week in review
This week was packed with mobile and start-up events and meet-ups. I attended Momo Boston’s event- great panel from uLocate, Google(Rich Miner, who is now heading up their new start-up investment...
View ArticleHow to Raise Money from VCs and Investmet Banks
Attended ENET’s Raising Money from VC's and Private Equity this past week too. Three companies presented: Sole Envie, a site where you can custom design your own shoes, RedStart Systems, a speech...
View ArticleThe New Marketing Mix: Marketing in today’s Social Age
Scott Kirsner recently wrote in his Innovation Economy column - Increasingly, marketing isn't just one-way street, about the ways marketing and advertising are changing in the new social era we face...
View ArticleService vs. Price: Service Matters
Long time, no post – got distracted by lots of travel and the wedding of my of my best friends (if you cared to, you can see the party pics here).So to the point – came across a great article on CNN...
View ArticleThe Paradox of Choice: How We as Marketers Can Help People Choose Better
I came across Barry Schwartz’s book The Paradox of Choice recently and decided to buy it. I made a good decision. The premise behind the book is that too much choice (as we have it in modern affluent...
View ArticleNew MIT Forum Concept Clinic: October 15
It is true what they say - better write again than never. It has been a while for me - busy summer, helping a few great start-ups, including my favorite Currensee.com - the first place where traders of...
View ArticleHow to Use Facebook if You Are a Brand: Quick Review of Facebook Profiles,...
I have had to look at and use Facebook for a few of my clients and thought I would share what I have found and learned so far. There is really no clear answer as to what brands and businesses should...
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